Saturday, March 28, 2020
The Brisbane Future City
Brisbane City has a serene environment with beautiful natural sceneries. Thanks to the existence of these natural features, Brisbane city is now considered a major tourist destination in Australia. These beautiful features have greatly enhanced such outdoor recreation activities as picnicking, nature study, canoeing, kayaking, and fishing. Brisbane city has ensured proper exploiting of these resources, even as it seeks to protect the social, environmental, and economical values of the city.Advertising We will write a custom essay sample on The Brisbane Future City specifically for you for only $16.05 $11/page Learn More Brisbane tourist canoeing Although the city is not built along the sea, Brisbane local council has built an artificial beach downtown. The Southbank area as it is referred is renowned is quite popular with tourists and Brisbane residents as well. The area offers diverse economic activities such as performers, craft markets, picnics, and restaurants to its visitors. The area is also known for its clean waters, thereby offering swimming opportunity to visitors in its three different pools. Brisbane city is regarded as a safe place both during the day and at night. The city offers favorable night life, with modern facilities such as bars and casinos. These facilities are equipped with appropriate gambling machines and common casino games. Brisbane has a shopping centre located on Queen Street. The shopping center has numerous shops that offer all sorts of accessories, ranging from eateries to cinemas. Night life in the city is superb, with numerous alternatives such as entertainment great dining venues. As a popular tourist destination, Brisbane is known to harbor fabulous night life, and particularly on Fridays and Saturdays. The clubs and restaurants in the city provide excellent wines and foods to different visitors (Portal Oceania.com, 2000). Advertising Looking for essay on geography? Let's see if we can hel p you! Get your first paper with 15% OFF Learn More Brisbane Restaurants For those visitors who do not appreciate visiting the restaurants and clubs during the night, Brisbane gives them an opportunity to feed the dolphins at night (Portal Oceania.com, 2000). Tourist feeding dolphins The infrastructure in the city is superb, thereby facilitating the movement of the people from one destination to another. Brisbane Superb RoadsAdvertising We will write a custom essay sample on The Brisbane Future City specifically for you for only $16.05 $11/page Learn More Brisbane city has the largest economy in Australia. The city has recorded tremendous economical growth over the past years. The prevalent white color industries in the city entail financial facilities, information technology, and public sector administration. These industries are mainly concentrated in the cityââ¬â¢s central business district. Blue color industries present in Brisbane inc lude paper milling, petroleum refinery and metal working, among others. Brisbane city is expected to undergo a tremendous transformation very soon with a view to making it the biggest city in Australia. A recent population prediction by Queensland governmentââ¬â¢s planning Forecasting indicates that the residential population of Brisbane Local Government Area will increase from 980,000 to approximately 2 million by 2026. Similarly the population of Brisbane Statistical Division will increase from 1.8 million to 2.4 million between 2004 and 2026. There is a prediction that by 2026, the employment in the Local Government Area will increase from 585,000 in 2004 to a high of 850,000 in 2026. This growth is predicted to be facilitated by the sustained growth of the Queenââ¬â¢s mining industries which are supplied with goods and services from Brisbane. The development of green fields and redevelopment of the current residential areas in Brisbane will be important in order to accommo date the increased population. Instead of the tourism industry remaining as the leading economical activity in Brisbane, other industries such as property and business services, retail, manufacturing and constructions will overtake tourism and become very important economical activities in Brisbane by the year 2026. It is predicted that the manufacturing industry will be the leading Brisbane export followed by property and business services industry by 2026. Petroleum products, chemicals, metal products and food and beverages will play an important role in ensuring the realization of the presumed growth in the Brisbane manufacturing export (Brisbane City Council Information, 2006). The growth of Brisbane city will be promoted by encouraging and attracting investments and jobs in the city. Proper investment will ensure Brisbane firms are positioned accordingly to compete well in the global market. Good performance by Brisbane firms will result to an increase in the cityââ¬â¢s outp ut, thereby promoting the expansion of these firms. This will in turn offer jobs to the increasing population in Brisbane. In order to realize the required export growth so as to ensure minimal unemployment within the city, billion of dollars will be used for direct investment in efficiency and capacity. Moreover, there will be need to increase equipments, plant and technology in the region to boost performance. The infrastructure within the city needs to be extended to promote communication. This will in turn greatly boost efficiency as a result of enhanced performance (Brisbane City Council Information, 2006).Advertising Looking for essay on geography? Let's see if we can help you! Get your first paper with 15% OFF Learn More The future Brisbane city will be characterized by an advanced transport network that comprise of several highways and a large mass transit network that provides several modes of transport. Brisbane will modify its Airport to reflect standards that are linked with other international airport hub. It is important to make sure that it is well connected with similar international Airports from regions such as London, and New York, among others. Brisbane will also have an advanced communication infrastructure such as fiber optics which is widely used by transnational corporations. In addition, the city planning will utilize the available new tracts of land for purposes of development (Botton, 2009: More, 2009). These developments will be associated with the increased degradation of the natural environment in Brisbane. Acceleration of the manufacturing industry will entail more use of fossils fuels which will result in greater environmental pollutions. Similarly, there will be a notable d egradation of land as new land is made available for development to accommodate the increased population (Brisbane City Council Information, 2006). To negate the profits that are likely to be lost through decreased tourism activities along the Brisbane natural features which are likely to be destroyed with the coming of the forecasted growth, Brisbane tourism industry will opt to substitute its outdoor recreation facilities by introducing new indoor recreation activities. This will in effect signify the adoption of a new culture. The Brisbane city will adapt a culture that is associated with the developed cities such as New York and Los Angeles. The city will institute renowned cultural institutions characterized with high endowments such as orchestras, notable museums and galleries, music accompanied by stripers and magnificent nightlife. The introduction of these new facilities will help to maintain Brisbane as a distinct tourist attraction destination (Sassen, 1997). Reference Li st Botton, A., 2009. A Week at the Airport: A Heathrow Diary, London: Profile Book. Brisbane City Council Information. 2006.Brisbane Economical Development Plan. Web. More, T., 2009, Utopia, Singapore: Penguin Classics. Portal Oceania.com., 2000. The Brisbane City. Web. Sassen, S., 1997, The global city: strategic site/new frontier. New York: Prentice Hall. This essay on The Brisbane Future City was written and submitted by user Kailynn L. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Saturday, March 7, 2020
The Bust of Queen Nefertiti essays
The Bust of Queen Nefertiti essays In approximately 1340B.C., Thutmose, sculptor by profession, left some his most memorable art works of art in his workshop in Egyptian city of Akhetaten. Of the various art pieces, the most beautiful and world known is the bust of Nifertiti whose aesthetic values withstood the test of time and can now be eye-witnessed by anyone today who visits Egyptian Museum in Berlin, Germany. Nefertiti-whose name means "the beautiful one has come"- was the favorite wife of pharaoh Akhenaten IV of the Eighteenth Dynasty, the revolutionary founder of new faith into single god Aten, and the progenitor of a new art style called Amarna. Even though, we have a number of artifacts from that period, all the records show about Nephrite is that some years after her becoming the Queen of Egypt and giving birth to her daughters Nephrite mysteriously disappeared; moreover, very little evidence suggest that she actually died inflaming the numerous inquisitive minds. It has been suggested that Nefertiti and Akhenaten were related. Their facial features are remarkably similar in many ofthe art works depicting both of them which had been done during the earlier years of their marriage. Again, maybe it is the artist to blame for this bold assumption. The freestanding bust was created during the Amarna period; however, it escaped the almost abstract excess of many other artifacts that forever will stay in its shadow. Considering its beauty, it is fascinating that the bust was found in a workshop at and not on display somewhere in a royal palace. Perhaps the work was never finished due to the evidence of missing details in the left eyeball (its simply left white). Luckily, this flaw doesnt take away much from the overall presentation of the sculpture; the delicate lines and vibrant colors, which enhance its lifelike quality. It is hard to resist the urge to touch yellow-brown stone surface of her smooth skin, which is probably the finest example of ...
Wednesday, February 19, 2020
CEO Essay Example | Topics and Well Written Essays - 750 words
CEO - Essay Example The existence of defective products put the company at risk of defective product liability. ââ¬Å"When a person is injured by a defective product, they may be able to sue the manufacturer or seller of that product in a defective product lawsuitâ⬠(Freeadvice, 2012). The company must take immediate action to eliminate any defective product units in the marketplace. A move that can ensure that the general public is protected is by issuing a product recall. The product recall idea will be verbally presented to the CEO and the directors during the upcoming meeting. Due to the urgency of the matter the directors will vote on the matter at the end of the meeting to implement the recall procedure immediately after the action is voted on. Allowing customers to get injured without warning them about the defects would be a socially irresponsible move. The CEO of the company should vote in favor or the recall because this measure legally protects the company against potential customer law suits. The measure also positively impacts the corporate image of the company. The recall measure is a reactive policy that serves as a quick fix to the situation. The company has a greater problem they must deal with. The company has a quality control problem. ... The company will develop a new manufacturing procedure that complies with all safety requirements to ensure the optimal quality control of the product. The customers will be notified about the product recall by notifying local news stations about the recall so that they make a public notification during their newscasts. All the customers will be called to their homes and a letter will be send as well. It is imperative for the company to properly notify the customers about defective product units. The company has to take measures to ratify the problem. The internal control audit will provide management with a serious of ideas on how to fix the problem based on properly identifying its roots. If the firm is not able to determine how to fix the problem based on the results of the internal audit the company should hire an external consultant to intervene. Assuming that the firm can develop a new manufacturing procedure on its own the firm should be able to solve their quality control pro blem internally. A control mechanism that the company will start implementing is performing a physical check of the unit prior to packaging the merchandise. The company will also extend a one year warranty on its products. The new warranty offering will be mailed to all the customers. Quality control problems are important issues that need the immediate attention of the corporate directors of an enterprise. Bad quality can tarnish the reputation of a company and it can hurt its brand value. Branding is a technique that allows companies to charge a premium price for its products and services (Kotler, 2003). The production and engineering
Tuesday, February 4, 2020
Virginia House of Burgesses Essay Example | Topics and Well Written Essays - 1250 words
Virginia House of Burgesses - Essay Example This house did establish a tradition that became very important in the course of colonial developments and as such, each and every new colony of England started demanding that it be given its own legislature. This house became empowered to come up and enact legislation for the colony, albeit its actions were still not conclusive as they were subject to any veto by the council, governor, and the directors who were in London. It was a limited monarchy within the English people. The assembly was later listed by some of the most prominent people in the history of America such as George Washington, Thomas Jefferson and Patrick Henry who brought strong leadership roles that saw the country gain independence. There were three major events that made Virginia significant in the history of the USA. These were the recruitment of almost 100 maids that sailed to Virginia and were made brides for the settlers to increase the number of people. Sir George Yeardley went to the colony with what was re ferred to as the Great Charter which did set up the English Common Law in Virginia and thereafter allowed the locals to be elected as representatives. The meeting of the first House of Burgesses was done in the Church in 1619 and this became the start of governance by representation in the USA (Breen 16-278). The significance of Jamestown comes from the fact that it was the first permanent English settlement in the North America and was set up in the year 1607 and this did remain the sole capital of Virginia for almost a century. It acted as the foundation of the independent United States of America. A historic triangle was formed by linking Jamestown to Yorkton and Williamsburg through a legislation that was passed in 1930 forming the Colonial National Monument. The Virginia State Capitol housed the colonial legislative body of the commonwealth and this was the Virginia General Assembly. This general assembly is simply a bicameral body that is made up of the lower house, the Virgin ia House of Delegates having one hundred members, and the senate of Virginia which had 40 members. It thus consisted of 140 elected representatives across equal amounts of constituents in the commonwealth. Major changes occurred in the status of slaves in Virginia whereby the indentured black servant who had some hope for freedom was fast replaced by the black slave. The Virginia General assembly passed a declaration that highly affected the African Americans. The servants that were originally not Christians in their homeland were to be accounted and made slaves. All the Indians, Negros and Mulatto slaves were to be held as real estate. It was allowed to kill a slave by a master who needs to correct such slave. Harsh physical punishment was imposed since they could not pay fines due to lack of ownership. Lashes, chopping off of limbs and body parts and hanging was allowed (Fischer and Hinderaker 8-267). John Peter Zenger was a German immigrant that ran a publication print with the n ame New York Weekly Journal. It brought to fore the corrupt practices of William Cosby who was the then royal governor. It accused the government of letting the enemy to vary out an exploration of New York harbor and for rigging elections. It labeled the governor an idiot based on crimes allegedly committed by him. Zengerââ¬â¢s printing of these articles landed him in jail since he could not reveal the anonymous writers. It was against the peopleââ¬â¢
Monday, January 27, 2020
Marketing Strategies And The Positioning Of Hotels Tourism Essay
Marketing Strategies And The Positioning Of Hotels Tourism Essay A hotels positioning is a crucial determinant in developing its subsequent marketing strategies. Incorrect hotel positioning will lead to an unclear vision of the hotels development and eventually affect the profitability of the hotel (Ransley Ingram 2004, p.37). Our hotel has been positioned as a 3.5 start hotel that sits in the middle of the competition. This is a very strategic approach for our hotel to proceed with as it allows us to target upper-end of the market since our hotel has the resource and capability to do so and simultaneously attract other markets segments such as leisure and family holiday makers since our price and products are very competitive compared to other hotels in the same category. Hotels targeted market segments: Corporate Our hotel will continue to set company executives and business travellers as our priority of focus, since this market segment has always been a major proportion of the hotels business in terms of the number of rooms sold and incomes from the room sales. This market segment would also bring additional revenue to the hotel such as onsite dinning and purchase of other facilities. Therefore, meeting, business and conference related facilities needs to be developed to meet these customers needs. Leisure The city which our hotel is suited in is a destination of family and leisure vacations and our hotels location itself imposes a unique marketing advantage as it is located on the seafront and close to the main shopping centres. Therefore, with the competitive marketing advantage, if we could offer a mix of quality products and services, in fact, all of our hotels guests rooms are able to accommodate families and other services such as Pub and full service restaurant are integrated to deliver a desired level of convenience. Scale of economy is another critical element that attracts leisure and family holiday makers, however, simply reduce our room rate is not a strategic action to take. Therefore, special discount can be allowed for weekdays bookings in order to maintain the level of room occupancy rates and design various packages for the weekend in order to improve the sales of FB facilities. Tour Tourism has boomed in this region, there are various venues take place in the city throughout the year. This induces a great opportunity to improve our room occupancy rate and ultimately to increase our overall profitability. As tourists have similar features with leisure and family holiday makers in terms of scale of economy and convenience of hotels location. Our hotel should come up with different and differentiate packages to suit various venues so that our customers can receive and perceive added values from our hotel. For example, we can assist our customers in booking the tickets for some of venues such as the International Music Festival and International Dance Festival. Internally, we can offer special check-in and check-out channels for group tourists in order to diminish the hassles for them. Additionally, it is essential to have multi-lingual staff at the front desk as we expect group tourists from overseas. Weddings Frankly, we cannot host ant weddings prior to our conference facilities in place. Therefore, at this stage, with the available resources and capacities in terms of our rooms and restaurant, we can arrange Honeymoon specials for the new married couples. Once we obtain any honeymoon bookings, we can pre-decorate the rooms with romantic features and ambiences to provide a physical environment which allow those couples to have intimate times together. Additionally, we can also offer discount for new married couples to have dinner in our restaurant with the menu especially designed for the venue. FB Services It would pose a great impact on the operation of our FB department since the potential resignation of our Head Chef. However, we can take this opportunity to be innovative in terms of turning our restaurant into a completely different concept of dining. Nowadays, FB services are usually seen as an adhering service to the accommodation. However, the potential ability of FB services of generating revenue is significant. Therefore, providing we have sufficient financial founds, we can hire another Head Chef who is innovative in culinary arts and develop our restaurant as a dining destination of the region, it is implementable as the local population of over one million in the city ensures the demands of such service if we operate it successfully. Promotion: Promotion is a very vital element in the marketing mix (4Ps), as in it builds the hotels image and increases the hotels public awareness and helps the hotel to reach more markets (Kotler, Bowen Makens 2006, p.539). Our promotion mix will include a number of media such advertising, hotels website and join in marketing consortiums. Advertising: Our hotel will still adopt some of the traditional media such as newspaper, travelling magazines and advertising campaign on radio. These media can effectively reach a large group of audience even though involves costs and cannot receive instant response on the effectiveness until the guests actually come to our hotel. For that reason alone, our hotel should use on-line social networks such as Facebook and Twitter. These social networks has increasingly become the primary information sources for people especially for Gen Ys whose purchasing power has increased dramatically. The social networks allow us nearly zero-cost and can reach to more potential customers. Hotels website: Hotels website is the first impression we give to our potential guests when they intend to choose us as their hospitality provider. Therefore, a well-established, designed and managed website will effectively promote our hotel to those who are very likely to become our customers. Marketing consortium: Since we are an independent hotel and especially with limited budget, we are in a weak position in competing with those international chains in terms of spending money on marketing and promoting themselves. Therefore, join a marketing consortia is a strategic approach at this stage for our hotel. For example, The Leading Hotels of the world, will give us access to its worldwide reservation centre and they have more than 20 offices in the most important cities and this organization also participate in some of the most popular travel exhibitions and trades shows in the pursuit of promoting its members. However, it charges annual membership fees and additional shares for each room they have generated (The Leading Hotels of the World, 2010). Other marketing related strategies: Converting guests rooms into Conference facilities: Currently our hotel does not gain any business from this market segment due to the lack of conference facilities. Functions and banquets are very profitable to conduct as it requires intensive FB services which can generate significant profits and also impose the potential of room sales and long-term business relationships with the clients. Therefore, the next strategic projection for our hotel is to turn some of rooms into conference facilities (our average room occupancy rate was 20% which means 80% of the room inventory have not been generating profits, and hotel rooms are perishable products). This strategy will require additional financial founds to support, there will be risk involved, but it will be profitable in the long-haul. Merge to gain additional founds: Our hotel can merge with another non-hospitality establishment in order to get additional financial support as we are suffering for lack of funds. Although merge is not as fierce as acquisitions, it still poses a certain degree of risks to the management of the hotel in terms of the absolute authority and power over making business decisions (Beamish 2008, p.288). Budgeting for marketing department: There are two major areas that require enormous funds to complete. Projected Budget for Regency Hotel-Marketing Department Converting rooms into conferences facilities $1.5 million Advertising $2,000 per month Join marketing Consortia $200,000 per year Maintaining Website $1000 per year Labour costs $80,000 per year
Sunday, January 19, 2020
Mock Exam Constitutional Law B
Constitutional Law Exam (Practice) N. B. The questions in this exam are taken, in part, from the tutorial questions ââ¬â but expanded. Question One: The Commonwealth government passes a tax act on coal which is 10% tax on the sale of coal. The act also deals with regulations on the way coal is mined in states. If a coal company heeds all the regulations the government will increase the amount of funding given to the States for all its projects. The tax will increase the price of coal sold interstate as the companies attempt to offset the tax increase. The act also provides provisions for new mining companies that set up in ââ¬Ëcountry townsââ¬â¢ will pay only 7% of the tax ââ¬â this is part of its decentralised sustainable planning policy. To encourage people to go and work in these country towns and to encourage other businesses also the act adjusts the income tax rate for people who work in the mines and live in the country. It also prescribes a reduction in HECS and education costs for miners with children who attend university/school. â⬠¢Is there a head of power to support these laws? If yes, â⬠¢Is the Act constitutionally valid? Issues for concern: Multi-characterisation: â⬠¢S 51(20) ââ¬â Corporations power ââ¬â ââ¬Ëtrading corporationââ¬â¢ ââ¬âAdamsonââ¬â¢s activities test etc. â⬠¢S 51(1) ââ¬â Trade and Commerce. â⬠¢S 51(2) ââ¬â Taxation power. â⬠¢S 51(39) ââ¬â Incidental Power. Constitutional Limitations: â⬠¢S 51(2) does it discriminate between States? ââ¬â s51(2) ââ¬â issue of non-coal mining tax compared to coal mining states ââ¬â Tasmania v Queensland â⬠¢Regulations ââ¬â cleaner technology ââ¬â more funding from federal government gives preference to mining States ââ¬â Tasmania v Queensland ââ¬â possible breach of s 99? The coal tax act must deal exclusively with tax anything else [regulations] shall have no effect: s 55. So notwithstanding s 99 breaches may have no effect through s 55 anyway. â⬠¢Section 92 ââ¬â in effect the laws impact on the ââ¬Ëabsolutely freeââ¬â¢ intercourse of trade between states à ¢â¬â increase in prices. â⬠¢Section 117 ââ¬â tax reduced to 7% or new business setting up in country towns; adjustment of income tax rates in for country towns ââ¬â and educational benefits ââ¬â discrimination between the residences of States. Question Two: The Federal Government makes a regulation in the immigration legislation in relation to that claiming refugee status. It states that the applications of those who come from Middle Eastern countries should not be processed for six months. The Government argues these rules are necessary because the situation in those countries is unsettled, and it is difficult for them to properly assess claims of persecution at this time. The new regulations also prevent the renewal of all working visas for Middle Eastern people, and require immediate deportation of people whose visas have expired. The new regulations also require that those of Islamic faith (from Middle-Eastern countries) must identify themselves with a patch sewn on their clothes and any mosque must be registered with the Australian Federal Police. The regulations prescribe that the accounting books of these mosques are audited every two months. There has been a great deal of protest over these new laws and so the government has also passed regulation that attempts to retard the more aggressive protestors by imposing mandatory prison sentences for those people cause grievous bodily harm to police officers in protesting, or cause damage to cars/buildings or other property. â⬠¢Is there a head of power to support these laws? If yes, â⬠¢Is the Act constitutionally valid? Issues for concern: Multi-characterisation: â⬠¢S 51(19) ââ¬â Alien power. â⬠¢S 51(26) ââ¬â Race. S 51(2) ââ¬â Emigration or Immigration. â⬠¢S 51(39) ââ¬â Incidental Power. â⬠¢S 51(6) ââ¬â Defence Power (not an issue for the exam ââ¬â but noteworthy). Constitutional Limitations: â⬠¢Breach of freedom of religion s 116. â⬠¢Implied freedom of political communication â⬠¢Possibly an issue of Separation of Powers ââ¬â Kable ââ¬â (not an issue for the exam ââ¬â but noteworthy). Question Three: The F ederal Government makes regulation to stimulate the economy and then begins issue handouts to business in the Eastern States, as well as Eastern State Governments. They argue that because Eastern States contribute the most to our economy their economies are more important coming out of a recession. â⬠¢Is there a head of power to support these laws? If yes, â⬠¢Is the Act constitutionally valid? Issues for concern: Multi-characterisation: â⬠¢S 96 ââ¬â Grants to the States. â⬠¢S 81 ââ¬â Appropriations ââ¬â head of power for this section: â⬠¢S 51(20) ââ¬â Corporations power ââ¬â ââ¬Ëtrading corporationââ¬â¢ ââ¬âAdamsonââ¬â¢s activities test etc. â⬠¢S 51(1) ââ¬â Trade and Commerce. S 51(39) ââ¬â Incidental Power. Constitutional Limitations: â⬠¢Section 99 ââ¬â preference to States. â⬠¢Section 117 ââ¬â residence. Question Four: (Essay Question) Are rights in Australia sufficiently covered by the Constitution; even when rights have been provided for ââ¬â right to trial by jury ââ¬â they have been narrowly construed to circumvent their application? Should this happe n? Is a bill of Rights need in our constitutional regime? Are implied rights sufficient. Discuss ââ¬â with reference to examples.
Saturday, January 11, 2020
Managers confuse BSC means with the ends Essay
Intel can maximize the success of the balanced scorecard implement by designing and implementing if properly. Cooperation of all managers is crucial to the success of balance scorecard. Leadership within the organization should realize that balanced scorecard is not a project measure rather that it is a program of change. The leaders and managers will be expended to mobilize the people within the organization while launching the balance scorecard. Resistance is inevitable and the managers of Intel should ensure that the managers see the benefits they could reap out of the management system. For instance, managers in charge of more than one program/project will benefit from clarity when gauging performance. This is because he will be able to marry the desired outcomes with the organization strategies as a performance measure as opposed to the conventional on time and on budget measure previously used. The balance scorecard will help managers to defend their project performance based on facts rather than on speculation. More to that, organization strategy will be every persons job specifications thus more direction to employees effort will be raised. In the end, Intel will maximize its performance outcome significantly one thing to note is that the balance scorecard will be unique to the needs of Intel, meaning, the metrics used to measure the performance of Intel will also be decided by management. Recommendations The balanced scorecard implementation at Intel should occur first on a simulation or experimentation basis before been replicated to the whole organization. This is because the process itself requires adequate funding and the results of the implementation process may vary and sometimes fail to make valuable impact. Think of it as a piloting program. The situation is similar in other changes or projects undertaken within an organization, piloting is crucial companies, which have implemented balance scorecards voice certain challenges that Intel should be aware of for instance. Managers confuse BSC means with the ends. Other words, they confuse the investment of customersââ¬â¢ employees or suppliers with the goal while this is just a mean to improving performance of the organization. In instances where the concept of balance sco0recard has been misunderstood, it has been used to justify poor performance in financial terms. In other cases, managers confuse an excellent design scorecard and clear metrics with the absolute winning strategy. Often this has taken precedence over other equally important activities. Therefore, Intel should be to weary of repeating mistakes done by other companies and carefully deliberate and rethink the strategy of implementing the balance scorecard. The balanced scorecard is a suitable system that will benefit Intel greatly. A proper implementation plan should be developed alongside the designing of the balance scorecard. Additionally, support from staff and top level managers needs to be sought in order for the implementation process to be successful. REFERENCES Oorschot, A. H (2002). Developing a balanced Scorecard with System Dynamics. Available At:Http://Www. Minase. Nl/Pdf/balancced Pdf.. accessed on September 26, 2007. Bain & Company. (2002). Vencedoras Confirmadas. Hsm Management, Sao Paulo, Ano 6, N. 31, P. 138-142, MarcoAbril. Balance scorecard institute. What is a balanced scorecard? Available at www. balancedscorecard. org accessed on September 26, 2007. Dickinson, J. R. (2003) ââ¬Å"The Feasibility Of The balanced Scorecard For Business Games. â⬠Developments in Business Simulation and Experiential Learning. Baltimore, Vol. 30, 2003, 90-98. Espstein, M. J & Wisner, P. S. (2001) ââ¬Å"Increasing Corporate Accountability: The External Disclosure Of Balanced Scorecard Measures. â⬠Balanced Scorecard Report. Harvard Business School Press, Vol. 3, 4, 10-3. Kaplan, R. S. & Norton, D. P. (2000) ââ¬Å"Having Trouble With Your Strategy? Then Map It. â⬠Harvard Business Review. Boston, Vol. 78, 5, Sept-Oct 2000b, 76-167. Kaplan, R.S. & Norton, D. P. (1993) Putting the Balanced Scorecard to Work. Harvard Business Review. Boston, Vol. 71, 5, 134-147 Kaplan, R. S. ; Norton, D. P. (1996) Using The Balanced Scorecard As A Strategic Management System. Harvard Business Review. Boston, Vol. 74, 1, 75-851996. Norton, D. P. (2001) Building Strategy Maps: Testing the Hypothesis. Balanced Scorecard Report. Harvard BusinessSchool Press, Vol. 3, 1, 1-4. Pray, T. F et al. (2003). Using the Balanced Scorecard To Improve Strategic Planning And Effective Decision Making Within Simulations. Developments In Business Simulation and Experiential Learning, Baltimore, 30. Sauaia, A. (2001) ââ¬Å"Evaluation Of Performance In Business Games: Financial and Non Financial Approaches. â⬠Developments in Business Simulation and Experiential Learning, San Diego, vol. 27, 210-4. Kallas, D. & Sauaia, A. (2003) ââ¬Å"Cooperate For Profits Or Compete For Market? Study of Oligopolistic Pricing with a Business Game. â⬠Developments in Business Simulation and Experiential Learning, Baltimore, V. 30, P. 232-242. Stewart, S. (2000) ââ¬Å"ABC, The Balanced Scorecard And EVA. Distinguishing The Means From The End. â⬠Evaluation, London, V. 1, 2. Young, S. D. & Oââ¬â¢Byrne, S. F. (2001) EVA and Value-Based Management: A Practical Guide To Implementation. New York: McGraw-Hill, 2001. 248. Hoque, Z. & James, W. (2000). Linking Balanced Scorecard Measures to Size and Market Factors: Impact on Organizational Performance. Journal of Management Accounting Research, 12, p. 1-17. Lipe, M. G. & Salterio, S. (2000). The Balanced Scorecard: Judgmental Effects of Common and Unique Performance Measures. The Accounting Review, 75, 3, p.283-298. Dilla, W. & Steinbart, P. (2005). Relative Weighting of Common and Unique Balanced Scorecard Measures by Knowledge Decision Makers. Behavioral Research in Accounting, 17, p. 43-53. Warner, M. (2001). Comparative management: critical perspectives on business management. London, Routledge publishers. Sunden, J. & Stralton (2006) Introduction To Mangment Accounting. London, Prentice hall. Kirkegaad, H. (1997). Improving Accounting Reliability: Solvency, Insolvbency And Future Cash Flows. Westport, ct. quorum books publishers.
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